PairedKlaviyo Retention Marketing for DTC Ecommerce Marketing Agency (US Based/Remote)
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Our client is fast-growing eCommerce marketing agency specialized in helping CPG subscription brands build data-driven customer retention systems that actually move the needle for retention and LTV. Our mission is to increase repeat purchase rates, elevate subscriber take-rate, convert OTP customers into subscribers, and lift cohort LTVs through high-velocity testing and deep data analysis.
Role Overview
We’re seeking a Retention Marketing Manager with hands-on experience driving results for subscription DTC/CPG brands. You’ll lead initiatives to grow, optimize, and retain subscription customers, owning experimentation across digital touchpoints and collaborating cross-functionally to launch and measure high-impact retention strategies.
Key Responsibilities
Own all aspects of retention testing: manage 3–6 week sprints, prioritize experiments, and drive execution velocity
Develop, implement, and analyze lifecycle strategies for both one-time purchasers and active subscribers
Design offer and message testing across email, SMS, and onsite
Create and optimize subscription flows (take-rate, save flows, benefit framing, gifting, etc.)
Strategize onboarding for new customers and subscribers to maximize LTV
Build and launch customer surveys to inform recovery flows and reduce churn for at-risk accounts
Deeply analyze cohort data (LTV, payback period, AOV, repeat rate, growth) and report actionable insights
Coordinate the rollout of winning experiments with internal and external teams
Use speed, rigor, and data to solve retention challenges—always striving for faster payback and revenue retention
3+ years in retention/lifecycle marketing for DTC/CPG subscription brands
Proven expertise with subscription platforms —must have deep working knowledge of Stay AI, Recharge, or SKIO (experience with at least one is required; more is a plus)
Demonstrated success running structured retention experiments across multiple lifecycle touchpoints
Advanced proficiency with cohort, LTV, payback period, and churn analytics
Skilled in copywriting and message testing for digital campaigns
Ability to thrive in a high-speed, test-and-learn environment
Experience collaborating cross-functionally with CX, product, design, and dev teams
Strong proficiency in Google Sheets for reporting, data analysis, and building clear retention dashboards
Email/SMS campaign strategy and platform expertise (Klaviyo, Attentive, Postscript, etc.)
Experience with rewards programs, subscriber journeys, and PDP/subscription portal optimization
Hands-on with survey tools and customer feedback analysis
Work from Anywhere
Competitive Salary
Flexible Hours