Remote Talent LATAMMedia Buyer | Remote | LATAM Only | 81154
About Us:
At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.
About the Client:
Our client is a digital marketing agency specializing in performance-driven advertising for automotive dealerships and e-commerce brands across the United States. The team focuses on helping clients increase leads, sales, and overall digital performance through data-driven strategies including Google Ads, paid social media, SEO, analytics, and marketing automation. They work closely with clients to develop customized marketing strategies designed to drive measurable growth in competitive markets.
About the Role:
We are looking for an experienced Google Ads Specialist / Media Buyer with a strong background in lead generation for automotive dealerships or local service businesses (such as HVAC, home services, or similar industries). This role focuses on planning, launching, and optimizing high-performing Google Ads campaigns that generate qualified leads and measurable results. The ideal candidate has hands-on experience with Search campaigns, PMAX, and lead generation strategies, and is comfortable optimizing campaigns based on key metrics such as Cost Per Lead (CPL), conversion rate, and lead quality.
Key Responsibilities:
Campaign Strategy & Media Buying
- Plan, launch, and manage Google Ads campaigns for automotive dealerships
- Structure accounts using best practices for Search, Performance Max (PMAX), and Vehicle Listing Ads (VLA)
- Develop scalable campaign frameworks designed to maximize lead generation and vehicle sales
- Conduct keyword research focused on high-intent automotive search queries
- Implement bidding strategies to maximize lead volume and campaign efficiency
Inventory & Feed-Based Advertising
- Manage and optimize vehicle inventory feed campaigns
- Build and optimize Vehicle Listing Ads (VLA) campaigns
- Manage inventory-based Performance Max campaigns
- Optimize campaigns to promote high-priority and in-stock vehicles
- Monitor feed health and troubleshoot inventory feed issues
Campaign Optimization
- Continuously optimize campaigns to improve Cost Per Lead (CPL), conversion rates, and lead quality
- Monitor search terms and implement negative keyword strategies
- Test bidding strategies including Max Conversions, tCPA, and tROAS
- Monitor impression share, competitor activity, and market trends
- Identify opportunities to scale campaigns across markets and accounts
Performance Analysis & Reporting
- Analyze campaign performance and identify optimization opportunities
- Track key metrics such as CPL, conversion rate, CPC, impression share, and lead volume
- Provide data-driven insights and strategic recommendations to improve campaign results
Collaboration
Work closely with account managers and internal leadership on campaign strategy
Coordinate with creative teams on ad copy and campaign assets
Participate in internal performance reviews and strategy meetings
Minimum 5 years of hands-on Google Ads experience
3–5 years working with automotive dealerships or local service businesses (such as HVAC, home services, or similar industries)
Proven track record generating high-quality leads
Experience with Search campaigns, Performance Max (PMAX), Vehicle Listing Ads (VLA), and inventory-based campaigns (Nice to have)
Experience managing large advertising budgets
Strong analytical and data-driven mindset
Excellent attention to detail and organizational skills
Hands-on experience using automation tools and strategies to optimize campaign performance, such as automated rules, Smart Bidding, scripts, or platforms like Optmyzr.
Advanced English Level
💼 Full-Time Position: M–F 9:00am - 5:00pm Pacific Time
💵 Salary: $2,500/month USD
🏠 PTO, Sick Days and U.S. federal holidays
📄 Contract: Independent Contractor
Eligibility Criteria:
- This position is only open to candidates residing in Latin American (LATAM) countries, such as:
Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. Resumes must be submitted in English. Applications that do not meet these criteria will be automatically rejected.