AffinityDirector, Brand Marketing
Seeking a data-driven brand leader to own awareness strategy, drive brand recognition, and connect awareness to revenue outcomes.
We're seeking a data-driven brand leader to own Affinity's entire awareness strategy and drive measurable brand recognition in high-value markets, particularly private equity.
What You'll Own
- Brand awareness strategy across new industries, with a focus on penetrating private equity markets
- Cross-channel execution spanning design, content marketing, social media, influencer partnerships, and video production
- Paid media budget specifically allocated to awareness objectives
- Quarterly and annual awareness metrics—if you don't want to be measured on brand impact, this role isn't for you
- Campaign development that spans multiple months and quarters, connecting awareness to revenue outcomes
How You'll Work
- Coordinate seamlessly between internal team members and external partners to execute integrated campaigns
- Leverage AI daily for market research, rapid concept development, idea testing, and capacity creation for our lean team
- Collaborate closely with Product Marketing, Demand Generation, and Marketing Operations to ensure brand efforts amplify across the full funnel
- Think strategically about how awareness campaigns connect to pipeline generation and revenue growth
Qualifications
- Proven leadership experience managing and developing brand teams
- Proven track record building brand awareness in B2B markets, ideally in financial services or private capital
- Experience managing cross-functional creative teams and external agency relationships
- Strong analytical mindset with experience measuring and optimizing brand performance
- Proficiency with AI tools for research, content creation, and campaign optimization
- Strategic thinking paired with hands-on execution capabilities
- Understanding of how brand awareness connects to demand generation and revenue
Why This Role Matters
You'll be instrumental in establishing Affinity as the recognized leader in relationship intelligence for private markets, creating the foundation for sustained growth in new industries while supporting our small but mighty marketing team's ambitious goals.