Social Media Marketing Manager – Investor-Focused Real Estate

Social Media Marketing Manager – Investor-Focused Real Estate

Role Summary

You are responsible for building and executing social media campaigns to attract high-net-worth investors to New Jersey real estate opportunities. You will manage daily engagement across Instagram, Facebook, YouTube, LinkedIn, Reddit, and Yelp, respond to comments and DMs, create and edit content, run paid and organic campaigns, and monitor analytics to optimize results.

You work directly with the principal, operate independently, and prioritize high-impact activities that generate investor leads.

Filtering signal: This role is not for candidates who need step-by-step instructions or cannot make creative and data-driven decisions independently.

Core Responsibilities

Community Engagement & Reputation Management

• Respond to and initiate engagement with comments, DMs, and messages daily across all platforms.
• Actively request Google and Yelp reviews to maintain a 4.8+ star rating.
• Escalate and respond to negative or complex reviews with appropriate guidance.

Content Creation & Platform Management

• Create, edit, and schedule weekly posts across platforms to highlight market insights, portfolio performance, and client success stories.
• Produce 2+ Instagram Stories/Reels per week designed to attract investors.
• Edit YouTube content, including property tours and construction updates, to align with investor-focused narratives.
• Moderate and grow the r/NJRealEstateInvestors subreddit by curating relevant posts and fostering discussion.
• Design and prepare monthly postcard mailers for marketing outreach.

Strategic Investor Acquisition Campaigns

• Run paid and organic ad campaigns targeting accredited investors, 1031-exchange buyers, and high-net-worth individuals.
• Support creation and execution of campaigns that convert social engagement into qualified investor leads.

Analytics & Reporting

• Generate monthly analytics reports tracking impressions, engagement, lead generation, and deal outcomes.
• Test creative variations and messaging to identify high-performing content.
• Interpret engagement metrics to provide actionable recommendations for content and campaigns.

What We Actually Care About

• You convert social engagement into investor leads with measurable results.
• You manage multiple platforms independently without daily guidance.
• You analyze performance metrics and recommend optimizations that influence campaigns.
• You create investor-focused content that is accurate, engaging, and actionable.
• You proactively maintain reputation management to protect and enhance the brand.

What This Role Is NOT

• A general content creator role; investor acquisition is the priority.
• A passive engagement role; daily proactive interaction and response are required.
• A role for candidates who require step-by-step instructions or micromanagement.
• A marketing analytics-only role; execution and content creation are equally important.

Position Details

• Hours: Full-time, remote
• Work Style: Async with frequent independent decision-making
• Contractor Structure: Independent contractor

Application Instructions

• Submit resume and 1 example of a social media post or campaign you created that generated leads, including metrics if available.
• Provide a brief analysis of an existing competitor post or Reel, describing how you would improve it to attract investor leads.

 

Requirements (Non-Negotiable)

• 2+ years managing social media for real estate, finance, or B2C brands.
• Proven ability to turn engagement into leads independently.
• Skilled in Canva, Adobe Suite (Photoshop/Premiere), CapCut, and Meta/Google Ads Manager.
• Able to craft 60-second Reels that convert property visuals into investor-focused narratives.
• Data-driven mindset: can analyze and explain engagement metrics beyond surface-level numbers.
• Strong understanding of real estate investment principles (cap rates, cash-on-cash, 1031 exchanges) or rapid learning ability.
• Operates with an ownership mindset: treats every lead and content piece as impacting business outcomes.
• Comfortable working full-time, independently, and in a fast-moving remote environment.

Tools

• Social Platforms: Instagram, Facebook, YouTube, LinkedIn, Reddit, Yelp
• Content Creation: Canva, Adobe Suite, CapCut
• Ad Management: Meta Ads Manager, Google Ads Manager
• Communication & Collaboration: Google Workspace, Slack
• Analytics: Platform-native insights and reporting dashboards

Benefits

• PTO
• HMO
• Fully Remote Work