Role Details

Location: San Francisco, CA. This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.

This role is/is not eligible for remote work.

Compensation: The annual salary range for this role is $152,000 - $168,000 USD in addition to equity & benefits.

The range displayed on this job posting reflects the minimum and maximum target depending on the location of each candidate. In addition to location, other factors including level, job-related knowledge, skills, and experience will determine compensation.

About Gem

Gem is the AI-powered recruiting platform TA teams love. It helps you maximize productivity, hire faster, and save money – all while giving recruiters a solution they find easy to use. Use Gem as your all-in-one recruiting platform or enhance your existing ATS with integrated products for CRM, sourcing, scheduling, analytics, career sites, events, and more. Over 1,000 companies – from startups to industry leaders like Wayfair, Cintas, Carmax, DoorDash, and Zillow – trust Gem to hire with speed and ease. See why Gem is the recruiting industry’s most beloved solution, with a 4.8/5 rating on G2.

With Gem, you can:

Attract, engage, and hire talent faster: Build talent pipelines across all channels through sourcing, nurture, events, career sites, inbound, and more. With Gem, teams can source talent five times faster and double their talent pipelines.
Maximize recruiter productivity: Use AI and automation to save time on routine tasks like reviewing applications, scheduling interviews, and managing follow-ups. Recruiters using Gem can review twice as many applications, schedule twice as many interviews, and engage four times as many candidates as before.
Unlock data-driven recruiting: Get analytics that everyone can use. Debug your funnel, monitor pipelines, forecast hiring, and demonstrate impact, all without complex BI tools. With Gem, TA teams use data to position themselves as strategic partners to the business.
Simplify your tech stack and cut costs: Consolidate multiple tools into one platform and reduce your spend on recruiting technology, external sourcing, and job boards by up to 50%. Save on standalone solutions with Gem’s end-to-end bundle and take advantage of past candidate relationships to reduce your reliance on sourcing new talent.

And just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:

The company has raised $148M in funding from Accel, Greylock, ICONIQ, and more.

The Team & Role:

Gem is looking for a sharp, creative, and highly opinionated operator to help orchestrate and accelerate our top-of-funnel engine. As a member of our Bizops team, in this role you’ll sit at the intersection of Marketing and Sales - owning high-impact growth projects that improve how we attract, qualify, and convert leads. If you’ve scaled GTM or growth programs at a high-growth tech company before and love working cross-functionally to achieve measurable and impactful outcomes - this role is for you.

This is a hands-on, high-autonomy role designed for someone who gets energy from solving hard problems, writing compelling copy, and experimenting with new ideas across channels. You’ll join a small but mighty in-office Bizops team based in SF, and work closely with Sales, Marketing, and RevOps to launch initiatives that move the needle.

What you’ll do day-to-day:

Drive a unified top-of-funnel strategy and program execution - across outbound and various marketing channels (e.g. web, digital ads, etc…) - to drive qualified pipeline
Optimize our website as a growth surface, running conversion-focused experiments testing and optimizing messaging, trials, and customer/prospect journeys
Partner with Sales and Marketing to build and test outbound campaigns that are tightly orchestrated, personalized, and scalable
Write and refine high-impact copy across channels - emails, ads, pages, and more - to drive engagement and conversion
Launch AI-driven experiments and own an AI-focused tools stack (e.g., scalable personalization, campaign automation, or lead routing)
Define success metrics, measure impact, and rapidly iterate based on data and learnings

About you:

4-8 years of experience - our Bizops team has typically had foundational experience in management consulting or investment banking, with additional industry experience at a technology company or startup
Prior experience in a founder, growth marketing, or other top-of-funnel role a plus
Experience leading complex and ambiguous strategic/operational initiatives
Excellent written and verbal communication skills - experience writing copy and crafting effective customer-facing content, with proven ability to manage/influence cross-functional groups
Strong business intuition and understanding of key business drivers and operating metrics
Highly analytical, with strong problem-solving skills and ability to extract insights from data. Experience with SQL or other querying languages required
Strong sense of initiative & ownership - you’re proactive and display a clear bias for action; you’re comfortable working autonomously and prioritizing the highest impact work-streams

Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.

Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at peopleops@gem.com and we’ll work with you to meet your accessibility needs.

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Growth Strategy Lead

Role Details

About Gem

The Team & Role:

What you’ll do day-to-day:

About you: