Account Based Marketing Manager

At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s growth marketing team is the engine behind the go-to-market motion, driving pipeline and revenue through an integrated mix of demand generation, ABM, and revenue operations. As our Account Based Marketing Manager, you will build and execute our 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team across a focused set of target accounts. Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer Goods and scale the 1:1 motion for our highest priority accounts.

You will:

Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end
Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries
Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing
Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee
Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership
Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue
Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook

Ideally you'd have:

5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts
Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list
Hands-on experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution
Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders

Nice to haves:

Experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each
Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies
Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company

Details

You will:

Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end
Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries
Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing
Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee
Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership
Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue
Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook

Ideally you'd have:

5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts
Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list
Hands-on experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution
Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders

Nice to haves:

Experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each
Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies
Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company