Marketing Manager (FTC)

JOB PURPOSE

We are seeking a dynamic and experienced Marketing Manager in Measurement and Experimentation to join our team. This pivotal role is focused on driving data-driven decision-making and strategic experimentation to enhance campaign personalisation and effectiveness. The Marketing Manager will collaborate closely with the Senior Marketing Manager for Strategy, Martech teams, Buyer Experience, and Data Analysts to ensure marketing strategies are grounded in robust insights. This position involves overseeing the development of analytics frameworks, ensuring alignment with overall marketing goals, and driving process optimisation for operational efficiency.

KEY RESPONSIBILITIES

• Data Strategy Leadership: Develop and implement analytics frameworks to provide actionable insights for campaign effectiveness and personalisation.
• Strategic Alignment: Collaborate with the Senior Marketing Manager to integrate data-driven insights into customer engagement strategies across messaging platforms.
• Insight Generation: Analyse data to uncover trends and insights, informing strategic decision-making and experimentation.
• Performance Reporting: Oversee the creation of detailed reports on programme performance, linking outcomes to CRM metrics and advising on strategic adjustments.
• Technology Collaboration: Work closely with martech and Core AI teams to ensure effective use of marketing technologies aligned with strategic goals.
• Mentorship and Guidance: Mentor team members, promoting a data-centric approach and encouraging best practices in measurement and analytics.
• Innovation Facilitation: Encourage experimentation and explore new technologies in coordination with the Senior Campaign Manager to enhance technology integration.
• Feedback Loop Establishment: Create mechanisms for continuous feedback, ensuring data insights refine team strategies and tactics.

WHAT WE ARE LOOKING FOR

• Minimum of 3-5 years of experience in marketing measurement or data-driven strategy.
• Ability to develop and implement analytics frameworks to drive data-driven decision-making.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience in collaborating with cross-functional teams to align technology with strategic goals.
• Effective mentorship and leadership abilities, with a focus on promoting a data-centric approach.
• Familiarity with martech tools and AI technologies, with an interest in exploring new innovations.
• Strong communication and stakeholder management skills.

WE OFFER

• Healthcare with Bupa or Medicash
• 26 days’ holiday exclusive of bank holidays
• Mental health support 
• Company pension scheme with The People’s Pension
• Enhanced family friendly policies
• A flexible, hybrid working policy
• Ride to work scheme 
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.