Shopper Marketing Manager

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

We are looking for Shopper Marketing Manager to lead Shopper Marketing agenda for national campaign and tailor made activities for top 5 customers. As the leader of Shopper Activation you will be creating and executing best in class in-store strategies for MDLZ brands to enhance 360 shopper experience to drive category performance growth. 

You will work closely with cross-functional teams to create impactful in-store activations that align with our brand objectives and customer strategies to drive Net Revenue and Market Share Growth. 

As key interface between Marketing & Sales, you will drive strategic planning and successful execution, leveraging local consumer insights to deliver business advantages. 

Key Responsibilities: 

• Creating and leading shopper activation & trade marketing strategy for Mondelez brands at our key customers across channels with focus on Discounters & Convenience channel 

•  Developing total  customer value proposition based on shopper insights & customer insights & business needs  

•  Initiate customers tailored made activations & perfectly deploy national marketing campaign across channels including all relevant digital and instore touchpoints with Retail Media reach maximization 

• Translate the annual and rolling marketing brand plan into clear, actionable in-store activation priorities, ensuring effective and timely implementation across all channels. 

• Coordinate end-to-end execution of shopper marketing activations, working closely with cross-functional teams to ensure flawless in-store delivery. 

•  Ownership of budget planning & management and setting priorities based on activities evaluations, ensuring appropriate level of service and data validity provided to finance team 

•  On-going overview of competitors’ in store activities in the segment  

• Evaluation of in-store activations’ effectiveness providing insights and recommendations for improvement including touchpoint effectiveness 

• Close cooperation with Sales and Marketing, including Senior stakeholders and external marketing agencies in order to develop and implement best in class activation 

•  Responsibility to lead, inspire & develop team people

Our requirements: 

• Strong cross-functional experience in area of marketing / shopper marketing/trade marketing with minimum 4-5 years of experience in similar position 

•  Proven track record of implementing shopper activation agenda with the understanding of shopper, customers, promotion & activation principles in FMCG industry 

• Good understanding of retail environments and shopper behavior in FMCG industry 

• Ability to analyze data and translate insights into actionable strategies 

•  Creative thinker with the ability to develop innovative in-store solutions 

• Ability to effectively develop and execute projects, ensuring key stakeholders are well informed, and outcomes are effectively evaluated, and key learnings are applied to future projects.  

• Ability to create persuasive business recommendation and present them in simple manner to Leadership team 

• Experience working with marketing agencies, including digital scope. 

• Team management experience  

• University degree (preferred majors: marketing, management, economics) 

• Fluency in Business English is a key competence for this role 

• Good practical knowledge of MS Excel & MS Power Point

 

What we offer: 

• Employment based on a contract for an indefinite period without a trial period 

• Annual bonus 

• Multisport card 

• Medical care at Luxmed 

• Life insurance 

• Employee Pension Program

 

Relocation Support Available?

No Relocation support available

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type

Regular

Category Planning & Activation

Sales