Marketing Analytics Manager

We power people’s progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Meet the team!

At Preply, our Paid Marketing team sits at the forefront of growth and customer acquisition, playing a pivotal role in scaling our global presence. We’re a data-driven, performance-focused unit that leverages advanced targeting, automation, and experimentation to connect millions of learners with the right tutors.

As part of the team, you’ll support the Growth business plan as well as supporting strategic marketing projects with the goal of optimizing our marketing performance and driving growth. You will ensure the successful execution of marketing strategies and initiatives, driving cross-functional collaboration with Data, Product, Finance and the Leadership team.

You’ll have ownership, visibility, and the opportunity to shape the trajectory of a fast-growing edtech company. If you're passionate about growth and want to see your work directly influence the business, this is the team for you.

What you’ll be doing

• Supporting the creation and execution of the growth business plan - working with key stakeholders, drafting and finalizing budget proposals, and developing forecasts based on expected future trends, competitive landscape, and historical performance.

• Collaborating with Paid Marketing, Data or Product teams in developing and executing growth strategies and initiatives such as LTV:CAC optimization, Reactivation, Markets expansions, among others.

• Leading cross-functional performance analyses to surface trends, explain key business drivers, and deliver clear, actionable insights to key stakeholders..

• Maintaining a comprehensive marketing report to monitor and ensure that all performance metrics are cost-efficient and in line with set targets.

• Tracking the performance of each marketing channel, as well as staying updated on all marketing operations, to provide regular updates and make recommendations to the team.

• Participating in regular business reviews with the Leadership team, contributing to data preparation and presentations.

What you need to succeed

• 4+ years of experience in performance marketing, marketing analytics, business analytics, product analytics, consulting, or a related analytical role.

• Strong analytical and critical-thinking skills with an exceptional attention to detail and a rigorous, structured approach to analysis.

• Creative problem solver mindset combining rigor with ownership, initiative and operational excellence.

• Strong analytical and technical fluency with tools like Looker, Snowflake, Google Sheets.

• Effective stakeholder manager - able to align Data, Martech, Product and Marketing teams around shared goals.

Nice to Have

• Experience in fast-growing, data-driven startups, marketplaces, or subscription businesses

• Hands-on experience with Looker and Snowflake

Why you’ll love it at Preply:

• An open, collaborative, dynamic and diverse culture;

• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;

• A competitive financial package with equity, leave allowance and health insurance;

• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub

• Access to free mental health support platforms;

• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; 

• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

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Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.