Junior Marketing

This role is for one of the Weekday's clients

**Salary range: Rs 100000 - Rs 450000 (ie INR 1 - 4.5 LPA)

**Min Experience: 1 years

Location: Mumbai

JobType: full-time

We are seeking a dynamic and detail-oriented Junior Marketing Executive to join our growing team. This role is ideal for a marketing professional with 1–5 years of experience who is passionate about building brand presence, executing campaigns, and driving engagement across digital and offline channels. The candidate will play a key role in supporting and executing integrated marketing strategies, with a strong focus on digital marketing, social media, and ATL/BTL activations.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across channels such as search engines, display advertising, and email marketing to drive traffic, leads, and conversions.
• Manage and grow the company’s social media presence by creating engaging content, scheduling posts, monitoring performance, and interacting with audiences across platforms like Instagram, LinkedIn, Facebook, and Twitter.
• Assist in the execution of Above-the-Line (ATL) marketing activities, including print, radio, outdoor advertising, and brand awareness campaigns.
• Support and coordinate Below-the-Line (BTL) activations, such as events, on-ground promotions, product demonstrations, and experiential marketing initiatives.
• Collaborate with internal teams and external vendors to ensure seamless execution of campaigns and activations.
• Conduct market research and competitor analysis to identify trends, opportunities, and insights for campaign improvement.
• Track and analyze campaign performance using analytics tools, preparing reports with actionable insights to enhance ROI.
• Assist in content creation including blogs, emailers, creatives, and marketing collaterals aligned with brand guidelines.
• Ensure brand consistency across all marketing channels and touchpoints.
• Stay updated with the latest marketing trends, tools, and best practices in digital and offline marketing.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 1–5 years of relevant experience in marketing, preferably with exposure to both digital and offline channels.
• Strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, and email campaigns.
• Hands-on experience in managing social media platforms and content calendars.
• Familiarity with ATL and BTL marketing strategies and execution processes.
• Basic knowledge of marketing tools such as Google Analytics, Meta Ads Manager, or similar platforms is a plus.
• Excellent communication, creativity, and organizational skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A proactive mindset with a willingness to learn and adapt to evolving marketing trends.