FlexDirector of Growth Marketing
Lead direct-to-consumer marketing strategy, build paid media efforts, and manage budgets to drive lead generation and optimize customer acquisition.
Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience.
About the role
Flex has grown our core flexible rent consumer product/business by distributing it through our rapidly expanding network of property management company partners.
This is a high-impact leadership role requiring strong analytical expertise, deep performance marketing knowledge, and hands-on budget management.
This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters. For candidates outside of the NY/NJ area, you may be eligible for our relocation assistance program.
What you’ll do
You will serve as the primary owner of new growth channels supporting our Out-of-Network (OON) & C2B pod.
- Develop new marketing channels and strategies to support growth of our OON user segment and B2C2B GTM motion
- Define the foundation for DTC marketing at Flex, including audience segmentation and targeting, messaging, and infrastructure required to support these growth efforts
- Move fast to stand up and optimize paid search and social campaigns, continuously testing creatives, messaging, and audience targeting to improve performance
- Own and manage SEO and SEM strategy across Google Ads, pMAX, and other paid search platforms, ensuring efficient cost per MQL and maximum ROAS
- Lead budget planning, forecasting, and spend allocation to maximize efficiency while driving scalable customer acquisition
- Define and track key performance metrics, leveraging analytics tools like Google Analytics and Tableau to make data-driven marketing decisions
- Partner with our C2B teams to build and execute referral campaigns to convert new OON users into property management leads, increasing user LTV
Key qualifications
- Minimum of 8+ years of experience in growth marketing, performance marketing, or lead generation, with at least 2+ years in a leadership role
- Proven track record of building and scaling growth marketing in a high-growth D2C business, ideally in the fintech space
- Expertise in performance marketing and lead generation across multiple digital channels, including Google Ads and paid social
- Experience building referral or lifecycle marketing campaigns, ideally in a B2C2B or B2B GTM function
- Deep analytical mindset with experience managing marketing budgets and forecasts, optimizing for ROI and A/B testing to drive better engagement and conversion
- High attention to detail, including precise and effective communication with senior stakeholders
- In starting a new function, you need to be eager to wear multiple hats as a leader and a “doer”, who will do what is required to scale customer growth efficiently and rapidly
- Desire for fast-paced, entrepreneurial environment
The {#salary}compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks.
- For working {#location}locations in NY/NJ/CA, the base salary pay range will be $200,000-$211,000.