Country Manager

About the role

We are looking for a Country Manager to lead one or more African territories. This role sits within the Business Development function and operates as the primary local market owner, accountable for commercial performance, regulatory relationships, provider management, and product localization.

This position is ideal for a senior iGaming professional with strong local market expertise, regulatory awareness, and the ability to operate independently while coordinating across global teams.

Depending on market size and complexity, the role may cover one primary country or multiple related territories

What you'll be doing

Market Ownership & Strategy

• Act as the primary owner and internal representative for the assigned territory/territories

• Develop and execute market entry or expansion, as well as growth strategies aligned with company objectives

• Identify and prioritize opportunities for revenue growth, product expansion, and operational efficiency

Regulatory & Compliance Leadership

• Maintain strong working relationships with local Gambling Boards, regulators, and testing laboratories

• Ensure full compliance with local laws, licence conditions, and regulatory requirements

• Support certification, audits, and regulatory reporting requirements

Commercial & Provider Management

• Identify, negotiate, and manage relationships with local, regional or international providers, including payments, communications, content, data, risk and fraud and infrastructure partners

• Lead commercial negotiations and contract management, ensuring favourable and compliant terms

• Navigate restraints of trade and exclusivity considerations ethically and compliantly

Product, Content & Localization

• Drive product and content localization to ensure relevance, regulatory suitability, and customer appeal

• Provide market input on pricing logic, sports and casino coverage, betting rules, terms & conditions and local betting behaviours

• Oversee sports and product performance at a strategic level, escalating risks or opportunities to Trading, Product and Marketing teams

• Work with growth/promotions teams to drive acquisition and retention

Internal Coordination & Execution

• Act as the bridge between the market and internal teams including Payments, Compliance, Product, Marketing, Trading, Customer Support, Finance and Operations

• Align internal stakeholders around local priorities and timelines

• Support the setup of efficient local workflows across customer support, risk, and operations as well as manage/supervise CS or admin overheads in collaboration with Operations leadership.

• Ensure a consistent, high-quality customer experience in the market

What you'll bring

• 10+ years’ experience in the iGaming / gambling industry, preferably within African markets

• 5+ years in a business development, commercial, country management or iGaming leadership role

• Proven ability to operate independently with end-to-end ownership of a market or functional area

• Demonstrated commercial acumen, including negotiation and contract management experience

• Solid working knowledge of regulatory frameworks and compliance processes within regulated iGaming markets

• In-depth understanding of iGaming products and market-specific approaches to product positioning, promotion, and customer engagement

• Strategic and forward-thinking mindset, with the ability to identify emerging trends and drive market-specific innovation

• Fluency in English and at least one relevant local language for the territory

Location & Flexibility

• Working within the designated territory preferred, but candidates with thorough local knowledge based elsewhere may be considered.

• Remote-first role with regular interaction across time zones

What’s in it for you

• Sporty is a remote first company in pursuit of sustainability

• A competitive salary + individual performance based bonuses every quarter

• 28 days paid annual leave

• Our core working hours are 10am-3pm in your local time zone with flexibility outside of this

• Referral bonuses & flash bonuses

• Top of the line equipment

• Annual company retreats to provide great internal networking opportunities

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.