PORCH 💚Brand Creative Lead, PMG
Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by
providing the best services for homebuyers
led by advantaged underwriting in insurance
to protect the whole home.
As a leader in the home services software-as-a-service (“SaaS”) space, we’ve built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.
In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED.
The future is bright for the Porch Group, and we’d love for you to be a part of it, as our Porch Moving Group | Brand Creative Lead
THE POSITION
We are looking for a Brand Creative Lead to define and execute the visual soul of our portfolio of brands. You will sit at the intersection of design, data, and technology. You will champion our brand voice, manage external creative talent, and pioneer the use of Generative AI to produce high-quality creative assets at speed. You are a builder, a tester, and a strategist who believes that great design must drive measurable response.
WHAT YOU DO
As part of the marketing team you will help guide the creative approach of our brands. You will be helping to set the creative strategy while designing and testing new creative approaches to formulate a winning strategy. While the majority of work will be directed via the marketing team, you’ll act as the marketing creative liaison working alongside the product team to build out our digital creative library. In addition, you will be leaning into how AI can create efficiency without losing control of our brand soul, saving time and resources in the development of new approaches.
Creative Strategy & Brand Stewardship
Own the Vision: Set the creative strategy and visual identity across our two primary brands, ensuring adherence to the distinct personalities for each, while maintaining operational efficiency.
Brand Alignment: Translate high-level business goals into compelling visual narratives. Ensure each asset supports the brand mission.
Consistency: Act as the "gatekeeper" of quality, ensuring consistency in messaging and visual tone across all campaigns, web pages and channels.
Execution & Production
Hands-On Creation: Personally develop and execute creative assets using a mix of traditional design software and advanced AI toolsets. You will be the internal expert on integrating AI into the creative workflow and building repeatable internal systems to reduce our reliance on external resources.
Multi-Channel Deployment: Develop creative for a wide ecosystem, including: Website (UI/UX visuals), Email Marketing (Design & HTML), Paid Media (Social & Display), Print collateral (Sales support)
External Management: Manage and direct external designers and agencies. You will define the standard and ensure their output hits the mark every time.
Optimization & Cross-Functional Collaboration
Testing Strategy: Move beyond "subjective" design. Own the creative testing roadmap (A/B testing), constantly iterating to optimize for response, click-throughs, and conversion.
Brief Management: Master the creative brief process. You will own the lifecycle from intake and interpretation to strategy and final execution, ensuring stakeholders feel heard and creatives feel inspired.
Team Advisory: Partner with product, and sales teams to advise on the most effective creative approaches for their specific channels.
WHAT TO EXPECT:
Quick recruitment process through video calls.
Pay rate: An offer will be extended according background and experience.
Training: paid initial training, as well as ongoing training to help you develop in your role and career.
Career path: this is only the beginning! We offer real opportunities for career growth as our team keeps on growing!
Support: You’re working from home, but not alone! Your team is available in real-time to help you be successful!
Work/Life Balance: This is a 100% remote job, which means no more time wasted in traffic! Spend more time at home, where your family needs you!
WHAT YOU BRING:
Experience & Background
7+ years experience of helping brands build creative identities, creative development and campaign support.
Service-Brand Governance: Proven experience leading creative for service-based brands, translating intangible value into clear visual storytelling, and creating/enforcing brand guidelines (visual identity rules, tone alignment, usage do’s/don’ts) consistently across channels.
Multi-Medium Fluency: Deep technical experience across various mediums, including Web design, HTML5, Video/Motion Graphics, Illustration, and Photography.
Data-Driven Design: Experience interpreting performance data and translating analytics into design improvements. You don't just ask "Does it look good?" you ask "Did it work?"
Deep experience in developing channel based creative, particularly social platforms.
The AI & Innovation Edge
AI Native: You possess a strong passion for AI development. You are experienced in prompting and utilizing tools like Midjourney, DALL-E, Runway Gen-2, Adobe Firefly, or similar to augment workflows.
Curiosity: A deep personal interest in art and technology. You likely have personal creative projects where you experiment with new tech.
Best practices: Strong grasp of industry best practices for performance creative (platform specs, accessibility-conscious design, and conversion-focused layout patterns).
Leadership & Soft Skills
Brief Translation: Exceptional ability to distill complex, messy requirements into clear, conceptual creative briefs that stakeholders understand and designers love to work on.
Communication: Strong presentation skills with the ability to defend creative choices using logic and strategy.
Workspace: A quiet space to work, an internet connection of at least 30 Mbps download | 10 Mbps upload.
Equipment: a laptop (or a desktop computer) and an internet connection that meet our minimum requirements.
#LI-FQ1
#LI-Remote
What’s next?
Submit your application below and our Talent Acquisition team will be reviewing your application shortly! If your resume gets us intrigued, we will look to connect with you for a chat to learn more about your background, and then possibly invite you to have virtual interviews. What's important to call out is that we want to make sure not only that you're the right person for us, but also that we're the right next step for you, so come prepared with all the questions you have!
Porch is committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.
Porch is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances.