About Halter

At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.

We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.

To find out more, visit our LinkedIn & Instagram.

About the role

Halter is changing the face of pasture based farming and we’re looking for an exceptional marketing leader to join our team. We are more than a product - as our VP Marketing, you would be leading the marketing of a farming revolution. You will be focused on growing our brand and audience, ensuring everything we do resonates deeply with the global agricultural community. 

You’ll be leading a talented team, marketing one of the most innovative, award-winning technologies in agriculture. Your team will unlock expansion through building awareness and inspiration and through establishing a reliable growth engine, balancing short-term growth with long-term strategic vision in a fast-paced environment. No two days will be the same, as you switch from supporting the team on execution, to working with the Executive on marketing goals and go to market strategy. You will be a champion for our customers and their cows, making sure we create the platforms to showcase their stories.

The ideal candidate for this role has experience in global companies, has led brand or marketing teams in the past, is a critical thinker and is hungry to get stuck in. If you never shy away from a challenge, are passionate about customers, and ready to take Halter’s marketing to the next level - then you could thrive in this seat. This will be a fast paced and demanding role, with exceptionally high rewards for the right person. It’s an opportunity to lead marketing for an iconic New Zealand company, helping more farmers around the world discover the farming revolution that is Halter. It is a hands-on, exciting leadership role, with the potential to change an entire industry. Sound like a bit of you?

What your day could look like

• Set the path for global marketing: We have a team of global and regional marketers, who are exceptional at what they do. You will be managing each function within marketing, ensuring a cohesive strategy from brand, to performance to product marketing. This includes managing a team of 3 direct reports, and a global marketing team of 17 people, and growing. You will be running an efficient team who aren’t afraid to push boundaries, be curious and create new paths to success. Lead a high-performing team and foster an exceptional culture. 

• Lead the Marketing function to deliver global revenue growth: You aren’t just "making things pretty." You are a commercially minded leader who views marketing as a core driver of company scale. Across all pillars of marketing you will use a data-led approach. From CAC and LTV to conversion attribution, you’ll use insights to pivot quickly and double down on what works.

• Working with Performance Marketing to: Generate consistent lead volume, high lead quality and conversion through high impact marketing campaigns. Implement marketing ROI attribution reporting across campaigns, activities and channels. Leverage data from product and customers to inform a cohesive lead experience.

• Working with Brand and Content Marketing to: Scale global content that educates and engages our target market. Increase creative velocity with continuous experimentation and iteration on creative assets. Implement regional marketing campaigns, working closely with the sales team. Review and adapt strategies based on brand awareness studies and on the ground feedback.

• Working with Product Marketing to: Distill complex hardware and AI-driven software into clear, compelling value propositions that speak the language of the farmer, not the engineer.  Be the catalyst for ongoing innovation, using trend analysis and data: What is shifting in our market landscape, what our future position might be? What are the macro-trends that could influence our market? Define customer segmentation and our ideal customer profile: go deeper on who our customers are, the language and imagery that resonates with them, why they pick Halter. This will be always on and evolving.

• Cross-functional leadership: Own and communicate the marketing strategy and execution. Advocate for marketing priorities across Halter. Collaborate exceptionally well on complex, cross-functional priorities, building trust and rapport with other teams and leaders.  Drive the maturation of Halter's marketing systems and processes, including refining the Halter marketing tool stack. Report on Marketing performance, key metrics, campaign ROI and market insights. Push Halter’s marketing beyond lead generation to more consistently consider the end to end customer journey.

 

Who are we looking for

• A Proven Leader: You have a track record of building and mentoring teams in high-growth environments.

• Commercially Obsessed: You understand how marketing levers impact the bottom line and work in lockstep with Sales and Product teams.

• Ag-Fluent (or a Fast Learner): You have a genuine respect for the agricultural community. You understand that "flashy" doesn't work; "functional, reliable, and transformative" does.

• A Problem Solver: You don't wait for a playbook. You see a bottleneck—whether it’s brand awareness or lead conversion—and use critical thinking to engineer a solution. 

• Thick-Skinned & High-Energy: You thrive in a fast-paced "disruptor" culture where the status quo is the enemy.

• Communicator and listener: You are an exceptional listener and communicator. You can communicate a compelling vision and strategy to your team and to the company.

• Ambition: You’re naturally ambitious and able to overcome obstacles. You thrive in high-performance environments.

Our Benefits

• Delicious snacks and drinks are available for your daily flow.

• Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.

• We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.

• Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.

• Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.

• Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.

Our Office First Approach

There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams. 

Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical.

We’re office first, not office only. This means working from the office everyday is our default setting, but we flex when we need to.  We have a high-trust culture, so everyone is trusted to do what’s best for Halter. 

Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.

Join our team

Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!

If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!

Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.

Why our team loves working at Halter:

• Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations.

• Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems.

• You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund.

• This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"