RampDirector, Performance Marketing
Lead and scale multi-channel performance marketing strategy, manage a team, and drive growth with 8+ years of experience.
About the Role
Ramp is seeking a Director of Performance Marketing to lead and scale our high-performing acquisition engine. You will own the strategy and execution across paid search, paid social, direct mail, affiliates, creative experimentation, and emerging channels. This role requires a balance of analytical rigor, creativity, and strategic leadership to optimize Ramp’s substantial marketing investment for maximum impact. As a key member of the Growth leadership team, you’ll manage and mentor a team of channel experts, drive efficiency at scale, and ensure Ramp stays ahead of the curve in performance marketing innovation.
What You'll Do
Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth.
Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.
What You Need
8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.
Proven success scaling large performance budgets ($10M+ annually) across multiple channels.
Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.
Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.
Exceptional leadership and people management skills with a track record of building and developing teams.
Strong business acumen and judgment to balance efficiency with bold growth bets.
Nice-to-Haves
Experience in fintech, payments, or SaaS with long sales cycles.
Exposure to influencer/UGC, connected TV, or other frontier channels.
MBA or advanced degree in quantitative or business discipline.