Growth Marketing Manager, Paid Social

Title: Growth Marketing Manager, Paid Social Location: San Francisco, CA

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for a highly analytical and resourceful Growth Marketing Manager to drive the execution of our paid social and retargeting programs. This is an experimentation-heavy role focused on advancing a broad range of growth initiatives, from scaling Faire’s paid retargeting program to launching brand acquisition tests. Additionally, the role will support day-to-day paid social campaign management to ensure we hit KPI goals through the optimization of key performance levers. The ideal candidate is a scrappy, metrics-driven self-starter who is well-versed in the Meta platform and other paid social platforms, is comfortable managing campaigns with some guidance, and is eager to continuously explore new ways to incorporate AI into their workflows for increased efficiency. The ideal candidate is plugged into the social media landscape, staying current with creative trends and innovative campaigns from other companies to introduce fresh ideas. Has a track record of using AI tools to automate team workflows, accelerate creative testing, and launch new channel experiments with minimal engineering or analytics support.

What you’ll do 

• Execute and scale retargeting campaigns to drive repeat retailer purchases and improve retention, while maintaining strict efficiency goals.
• Assist in the day-to-day operations of our paid social program to analyze daily campaign performance and explore optimization opportunities (e.g. creatives, bidding, landing pages) in order to hit weekly KPI targets focused on maximizing user growth while maintaining efficient acquisition costs
• Lead the execution of new high-impact pilot growth projects that require quick implementation and are not yet a part of our evergreen programs.
• Identify opportunities to leverage AI and automation tools to streamline campaign processes, reporting and experimentation workflows.
• Collaborate with cross-functional teams to tackle a variety of challenges including troubleshooting tracking issues, coordinating with creative teams, and identifying resourceful, data-driven solutions to achieve KPI goals.

Qualifications

• 3-5 years direct, hands-on experience managing medium scale campaigns on Meta and other paid social channels with focus on optimizing for down-funnel metrics. 
• Strong understanding of paid marketing metrics (CPM, CTR, CVR) and the appropriate levers to pull in different scenarios 
• Proficiency with marketing automation tools for optimizing and making bulk campaign changes (e.g. Smartly, Hunch, Omneky) 
• Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
• Experience using AI and automation to improve workflows and output quality such as campaign QA and analytics
• Track record as a fast learner with a knack for creative and technical solutions.
• Familiarity with AB testing and incrementality testing 
• Experience using paid marketing for retargeting and reengagement a strong plus 
• Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
• Experience in managing a cross-border program is a plus
• Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously

San Francisco: the pay range for this role is $117,000 to $160,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. 

Why you’ll love working at Faire

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
• We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
• We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
• We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form))

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)