Media Planner

Fairchild Media Group, home to leading brands like WWD, Beauty Inc, Footwear News, and Sourcing Journal, is seeking a skilled Media Planner to join our team. In this role, you will collaborate with post-sale teams to ensure the timely and effective delivery of digital campaigns across our portfolio. You will lead the development of integrated media strategies aligned with client objectives and KPIs, overseeing campaign execution from planning through post-campaign analysis. This role requires a strategic thinker with strong project management skills, a data-driven approach, and a passion for digital media. The ideal candidate will have a deep understanding of the digital media landscape, exceptional attention to detail, and a strong interest in the fashion, beauty, footwear, and sourcing industries. You should be able to manage competing priorities and navigate complex tasks proactively. We are looking for someone highly organized, with expertise in strategic planning, data analysis, market research, and project management, to develop and execute media plans across display, video, mobile, social, and native channels, ensuring campaign success and exceeding client expectations.

Responsibilities:

• Oversee the end-to-end digital planning process, including media plan development, IO bookings, and campaign execution.
• Create and present integrated media plans across display, video, mobile, social, and native, aligned with client goals and KPIs.
• Collaborate with Sales, Marketing, Events, and Business Operations teams to improve pre- and post-sale workflows.
• Brainstorm targeting strategies and RFP responses to drive innovative, performance-focused media proposals.
• Monitor advertising inventory, ensuring availability for premium placements such as homepage takeovers and newsletters.
• Analyze campaign data to extract insights, inform optimizations, and shape future planning strategies.
• Maintain organization and accuracy across multiple projects and tight timelines in a fast-paced environment.

Requirements:

• 1–3 years of experience in digital media or sales planning within the media, marketing, or advertising industry, preferably in an agency or media environment.
• Strong understanding of digital media buying models (e.g., CPM) and advertising formats (display, video, mobile, social, native).
• Proficient in media planning and reporting tools: Google Analytics, Google Ad Manager 360, Salesforce, Jira, Comscore.
• Skilled in project management, with the ability to work independently and collaboratively across departments.
• Strong communication skills and critical thinking—able to navigate client needs and internal operations effectively.
• Highly organized with a proactive mindset and the ability to manage multiple priorities with accuracy.
• Proficiency in Microsoft Excel and PowerPoint, with an eye for clean, data-driven storytelling.

Typical wage range: $64.5K-$65K

Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits. PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC’s paid healthcare plan, effective for this role July 1, 2023, the company will pay 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

About Fairchild Media Group: 

FMG, publisher of WWD, Beauty Inc. Footwear News, and Sourcing Journal is the leading business authority for the fashion, retail, footwear, and beauty industries. We provide a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, tech leaders, consumers, and trend-makers.

About WWD:

WWD is the leading business authority for the fashion, retail, and beauty industries. WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, consumers, and trend-makers.

About Beauty Inc:

Beauty Inc is the insider’s guide to the global Beauty community. Offering six franchise printed issues per year, a weekly news-based digital publication, and expanded coverage on wwd.com, Beauty Inc is highly-regarded for comprehensive reporting on industry trends and marketplace developments and is considered the premier source for in-depth coverage on all aspects of the Beauty, Wellness and Retail communities.

About Footwear News:

Footwear News is the ultimate source for senior footwear and fashion executives, providing an insider’s perspective on top news, trends and strategies. FN keeps you and your business a step ahead on the retailing, manufacturing and financial aspects of the footwear industry. FN spotlights the hottest new designers, newsmakers, and business leaders, as well as reporting on the most groundbreaking fashion trends and more.

About Sourcing Journal Media:

Sourcing Journal Media, LLC is the largest, most comprehensive and authoritative B2B resource for executives working in the apparel, textile and footwear industries. We produce publications and events under the Sourcing Journal and Rivet brands, empowering industry leaders with essential news, expert commentary and in-depth analysis to navigate every aspect of their business.

About PMC: 

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com