General Manager - Hospitality

We are recruiting on behalf of a growing street food restaurant group based in Spain. With multiple sites across the country the business is focused on refining and perfecting its concept ahead of a broader franchise expansion. This is a rare opportunity for an operationally sharp, entrepreneurially minded leader to step into a high-autonomy General Manager role. This role suits someone who thrives in a hands-on, multi-site environment and is energised by the challenge of building something, not just running it.

Commercial & Financial Accountability

• Take full ownership of the P&L across all sites, driving revenue, managing cost lines, and delivering profitability targets
• Lead the annual budgeting process and provide regular performance reporting to senior leadership
• Identify and act on opportunities to optimise operational costs responsibly and sustainably

Operational Excellence

• Deliver and maintain consistent operational standards across all restaurant locations
• Ensure full compliance with food safety, quality, legal, and labour regulations
• Oversee and continuously improve processes across logistics, HR, and day-to-day operations

Concept Development & Innovation

• Drive innovation in product development and customer experience, grounded in consumer insight and brand values
• Play a central role in refining and strengthening the restaurant concept ahead of future expansion
• Champion and protect the brand's identity and values across all sites

People Leadership

• Lead, develop, and inspire a senior leadership team with functions spanning operations, logistics, HR, finance, and product
• Build and sustain a high-performance, engaged team culture
• Manage HR fundamentals across the broader restaurant teams — recruitment, absence management, disciplinaries, and grievances

Customer Experience & Marketing

• Create and maintain a compelling, brand-aligned customer experience across all touchpoints — both in-store and online
• Collaborate on marketing initiatives to drive footfall, customer loyalty, and brand awareness

Growth & Expansion Preparation

• Work closely with senior leadership to ready the business for future growth and potential franchise development

• Deliver strategic projects on time and within budget, aligned to agreed business plans

• Proven experience in a General Manager, Head of Operations, or Operations Director role within a multi-site fast casual dining, QSR, or restaurant group environment

• Demonstrated ability to manage and improve a P&L with full financial accountability

• Strong people leadership experience — proven track record of managing, developing, and retaining a senior team

• Solid grounding in HR fundamentals sufficient to manage a team autonomously

• Experience in brand management, operational standards, and driving commercial growth

• Fluent in both Spanish and English (written and spoken — essential)

• Based in Madrid or able to commit fully to an on-site, field-based role in Madrid (no remote or hybrid working; no relocation assistance available)

Preferred Qualifications

• Experience scaling or growing a multi-site restaurant or hospitality business, including exposure to franchise models
• An entrepreneurial background — whether through founding, building, or significantly transforming a hospitality concept
• Experience working within businesses undergoing concept development or pre-expansion phases
• Familiarity with Asian cuisine concepts or international restaurant brands

Base Salary: €60,000 – €100,000 per annum, dependent on experience

Annual Leave: In accordance with Spanish statutory entitlements

Descripción General

Estamos buscando, en nombre de un consolidado grupo de restauración asiática en fase de crecimiento, un/a Director/a General para liderar una etapa estratégica clave del negocio. La empresa opera varios establecimientos en España y se encuentra en un momento de transformación: refinando sus bases operativas y su concepto antes de acometer una fase de expansión planificada.

Esta es una oportunidad de alto impacto para un/a líder operacional con visión emprendedora, que desee asumir un rol de amplia autonomía reportando directamente al/a la Fundador/a y CEO.

El/la candidato/a seleccionado/a liderará un equipo directivo senior con base en Madrid, con plena responsabilidad sobre los resultados comerciales, la excelencia operativa, el desarrollo de personas y la innovación del concepto de negocio.

Ubicación: Madrid, España (presencial en restaurantes y oficina central de Madrid) Tipo de contrato: Indefinido Incorporación: Urgente

Responsabilidades Principales

Responsabilidad Comercial y Financiera

• Gestión integral de la cuenta de resultados (P&L) en todos los establecimientos, con foco en ingresos, control de costes y rentabilidad
• Liderazgo del proceso de presupuestación anual e informe regular de resultados a la dirección
• Identificación y optimización de costes operativos de forma responsable y sostenible

Excelencia Operativa

• Garantizar estándares operativos consistentes en todos los restaurantes
• Asegurar el cumplimiento normativo en materia de seguridad alimentaria, calidad, legislación laboral y normativa aplicable
• Supervisar y mejorar continuamente los procesos de logística, RRHH y operaciones diarias

Desarrollo del Concepto e Innovación

• Impulsar la innovación en producto y experiencia de cliente, fundamentada en tendencias de consumo y valores de marca
• Desempeñar un papel central en el refinamiento del concepto de restaurante de cara a la futura expansión
• Velar por la identidad y los valores de marca en todos los establecimientos

Liderazgo de Personas

• Liderar, desarrollar e inspirar a un equipo directivo senior con funciones en operaciones, logística, RRHH, finanzas y producto
• Construir y mantener una cultura de equipo de alto rendimiento y compromiso
• Gestionar los aspectos básicos de RRHH en los equipos de restaurante (selección, absentismo, disciplina y quejas)

Experiencia de Cliente y Marketing

• Crear y mantener una experiencia de cliente coherente con la marca en todos los puntos de contacto — tanto en sala como online
• Colaborar en iniciativas de marketing orientadas a aumentar la afluencia, fidelización y notoriedad de marca

Crecimiento y Preparación para la Expansión

• Trabajar estrechamente con el/la Fundador/a para preparar el negocio para su crecimiento futuro y el desarrollo de un posible modelo de franquicia
• Ejecutar proyectos estratégicos en plazo y presupuesto, alineados con los planes de negocio acordados

Requisitos Imprescindibles

• Experiencia contrastada como Director/a General, Responsable de Operaciones o Director/a de Operaciones en un grupo de restauración multisede, QSR o casual dining
• Capacidad demostrada para gestionar y mejorar una cuenta de resultados (P&L) con plena responsabilidad financiera
• Sólida experiencia en liderazgo de equipos — historial probado en gestión, desarrollo y retención de talento directivo
• Conocimientos prácticos de RRHH suficientes para gestionar equipos de forma autónoma
• Experiencia en gestión de marca, estándares operativos e impulso del crecimiento comercial
• Español e inglés fluidos (oral y escrito — imprescindible)
• Residencia en Madrid o plena disponibilidad para incorporarse de forma presencial en Madrid (sin opción de teletrabajo ni ayuda para reubicación)

Requisitos Valorables

• Experiencia en el escalado o crecimiento de negocios de restauración multisede, incluyendo exposición a modelos de franquicia
• Perfil emprendedor — ya sea por haber fundado, desarrollado o transformado significativamente un concepto de hostelería
• Experiencia en entornos de desarrollo de concepto o fases previas a la expansión
• Familiaridad con conceptos de cocina asiática o marcas de restauración internacional

Salario Base: 60.000 € – 100.000 € brutos anuales (en función de la experiencia)

Vacaciones: Conforme a la normativa laboral española vigente

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