General Manager - Food & Beverage #0610

Our client is a dynamic and fast-growing street food restaurant group operating across multiple locations in Spain. As they sharpen their concept in preparation for a wider franchise rollout, they are looking for a commercially driven, hands-on leader to take the reins as their General Manager. This is an exceptional opportunity for someone who is energised by building and shaping something from the ground up, rather than simply maintaining the status quo.

**What You'll Be Doing**

Driving Commercial Performance & Financial Results

Lead the annual budgeting cycle and deliver consistent performance reporting to senior leadership
Take complete ownership of the P&L across all sites, with a focus on revenue growth, cost control, and hitting profitability targets
Proactively identify and implement sustainable operational cost efficiencies

Keeping the Engine Running Smoothly

Oversee and continuously evolve processes across HR, logistics, and day-to-day restaurant operations
Ensure full and ongoing compliance with food safety standards, quality controls, labour law, and all relevant regulations
Uphold and embed consistent operational standards across every restaurant location

Shaping the Brand & Pushing Boundaries

Drive innovation in product development and customer experience, grounded in consumer insight and brand values
Play a central role in refining and strengthening the restaurant concept ahead of future expansion
Champion and protect the brand's identity and values across all sites

Building & Inspiring Your Team

Manage core HR functions across restaurant teams, including recruitment, absence management, and employee relations
Foster and sustain a high-performance culture built on engagement and accountability
Inspire, mentor, and develop a senior leadership team spanning operations, logistics, HR, finance, and product

Winning Customers & Strengthening the Brand's Presence

Partner on marketing campaigns designed to grow footfall, strengthen brand visibility, and build customer loyalty
Design and maintain a consistent, on-brand customer experience across all in-store and digital touchpoints

Laying the Foundations for What Comes Next

Execute strategic projects on schedule and within agreed budgets, in line with overall business plans
Collaborate closely with senior leadership to prepare the business for future growth and the development of a potential franchise model
Fluency in both Spanish and English, written and spoken — non-negotiable
Demonstrated track record of P&L management with full financial accountability
Strong HR knowledge, sufficient to manage teams and handle employee matters independently
Resident in Madrid or fully committed to an on-site, field-based role in Madrid — no remote or hybrid arrangements; no relocation support available
Solid experience in brand stewardship, operational standards, and commercial growth
Proven background as a General Manager, Head of Operations, or Operations Director within a multi-site QSR, fast casual, or restaurant group setting

Preferred Requirements

Familiarity with Asian cuisine concepts or international restaurant brands
An entrepreneurial track record — having founded, built, or meaningfully transformed a hospitality business
Exposure to franchise models or businesses in a pre-expansion or concept development phase
A history of scaling multi-site restaurant or hospitality operations

Base Salary: €60,000 – €100,000 per annum, based on experience

Annual Leave: As per Spanish statutory entitlements

Descripción General

Nuestro cliente es un consolidado y ambicioso grupo de restauración de comida callejera con varios establecimientos en España. En plena fase de perfeccionamiento de su concepto antes de emprender una expansión en franquicia, buscan incorporar a un/a líder con sólida visión operativa y espíritu emprendedor para asumir el cargo de Director/a General. Es una oportunidad única para alguien que disfruta construyendo y transformando negocios, no únicamente gestionándolos.

Tus Responsabilidades

Impulsar los Resultados Comerciales y Financieros

Liderar el proceso de presupuestación anual y elaborar informes de rendimiento periódicos para la dirección
Asumir la plena responsabilidad sobre la cuenta de resultados (P&L) en todos los establecimientos, con foco en ingresos, control de costes y rentabilidad
Detectar e implementar activamente optimizaciones de costes operativos de forma responsable y sostenible

Mantener la Maquinaria en Marcha

Supervisar y mejorar continuamente los procesos de RRHH, logística y operaciones diarias en los restaurantes
Garantizar el cumplimiento permanente de la normativa de seguridad alimentaria, calidad, legislación laboral y regulación aplicable
Implantar y mantener estándares operativos consistentes en todos los establecimientos

Dar Forma a la Marca y Explorar Nuevas Posibilidades

Ser el/la guardián/a de la identidad y los valores de marca, asegurando su coherencia en todos los puntos de venta
Participar activamente en el refinamiento y consolidación del concepto de restaurante antes de la expansión planificada
Impulsar la innovación en producto y experiencia de cliente, apoyándose en tendencias de consumo y en los valores de la marca

Construir e Inspirar al Equipo

Gestionar las funciones básicas de RRHH en los equipos de restaurante: selección, control de absentismo y relaciones laborales
Construir y mantener una cultura de alto rendimiento basada en el compromiso y la responsabilidad
Inspirar, formar y desarrollar a un equipo directivo senior con funciones en operaciones, logística, RRHH, finanzas y producto

Conquistar al Cliente y Reforzar la Presencia de Marca

Colaborar en iniciativas de marketing orientadas a aumentar la afluencia, la notoriedad de marca y la fidelización de clientes
Diseñar y mantener una experiencia de cliente coherente con la marca en todos los puntos de contacto, tanto en sala como online

Sentar las Bases de lo que Está por Venir

Ejecutar proyectos estratégicos dentro de los plazos y presupuestos acordados, alineados con los planes de negocio establecidos
Trabajar estrechamente con la dirección para preparar el negocio para su crecimiento futuro y el posible desarrollo de un modelo de franquicia

Requisitos Imprescindibles

Experiencia contrastada como Director/a General, Responsable de Operaciones o Director/a de Operaciones en un grupo de restauración multisede, QSR o casual dining
Capacidad demostrada para gestionar y mejorar una cuenta de resultados (P&L) con plena responsabilidad financiera
Sólida experiencia en liderazgo de equipos — historial probado en gestión, desarrollo y retención de talento directivo
Conocimientos prácticos de RRHH suficientes para gestionar equipos de forma autónoma
Experiencia en gestión de marca, estándares operativos e impulso del crecimiento comercial
Español e inglés fluidos (oral y escrito — imprescindible)
Residencia en Madrid o plena disponibilidad para incorporarse de forma presencial en Madrid (sin opción de teletrabajo ni ayuda para reubicación)

Perfil Buscado

Requisitos Imprescindibles

Dominio fluido del español y del inglés, en expresión oral y escrita — imprescindible
Historial demostrado de gestión de P&L con plena responsabilidad financiera
Conocimientos sólidos de RRHH que permitan gestionar equipos y resolver asuntos laborales de forma autónoma
Residencia en Madrid o plena disponibilidad para incorporarse de forma presencial en Madrid — sin opción de teletrabajo ni ayuda para reubicación
Experiencia contrastada en gestión de marca, estándares operativos e impulso del crecimiento comercial
Trayectoria acreditada como Director/a General, Responsable de Operaciones o Director/a de Operaciones en un grupo de restauración multisede, QSR o casual dining

Requisitos Valorables

Familiaridad con conceptos de cocina asiática o marcas de restauración internacional
Perfil emprendedor — con experiencia fundando, desarrollando o transformando significativamente un concepto de hostelería
Exposición a modelos de franquicia o negocios en fase de desarrollo de concepto o previa a la expansión
Historial de escalado y crecimiento de negocios de restauración multisede

Salario Base: 60.000 € – 100.000 € brutos anuales, en función de la experiencia

Vacaciones: Conforme a la normativa laboral española vigente

Equal Employment Opportunity and Non-Discrimination Policy

**Equal Employment Opportunity Statement**Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, nationality, age, disability, genetic information, or any other characteristic protected under EU law and the laws of the respective EU member states.

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Reasonable Accommodations

Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities, in accordance with EU Directive 2000/78/EC and national laws of EU member states. We engage in an interactive process to determine effective, reasonable accommodations.

Compensation Information

For client positions, compensation information will be provided in accordance with applicable EU and national laws. When required by law, salary information will be included in job postings or provided during the recruitment process. We are committed to pay transparency and equal pay for equal work, in line with EU Directive 2006/54/EC and national laws on pay equity.

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Both Keller Executive Search and our clients comply with EU laws, directives, and regulations, as well as national laws of EU member states governing non-discrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Workplace Harassment

Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on any protected characteristic under EU law and the laws of EU member states. This includes, but is not limited to, harassment based on race, ethnic origin, religion, sex, sexual orientation, gender identity or expression, nationality, age, disability, or genetic information.

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We process personal data in compliance with the General Data Protection Regulation (GDPR) and applicable national data protection laws. For more information about how we collect and process personal data for recruitment and employment purposes, please review our Privacy Policy at www.kellerexecutivesearch.com.

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Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable EU and national laws.

Working Time and Leave

We comply with EU Directive 2003/88/EC concerning certain aspects of the organization of working time, as well as national laws of EU member states regarding working hours, rest periods, and leave entitlements.

Health and Safety

We are committed to providing a safe and healthy work environment in accordance with EU Framework Directive 89/391/EEC on Safety and Health at Work and relevant national laws of EU member states.

Use of Artificial Intelligence in RecruitmentKeller Executive Search and our clients may use artificial intelligence (AI) tools to assist in the recruitment and candidate evaluation process. These tools are used exclusively to support human decision-making by helping to review and assess candidate qualifications and materials. AI is never used to automatically reject, disqualify, or make final hiring decisions about candidates. All AI-assisted evaluations are reviewed by experienced recruitment professionals, and all hiring decisions are made by qualified human recruiters. Our use of AI is designed to enhance fairness, consistency, and efficiency while maintaining our commitment to equal employment opportunity and non-discrimination principles.

Works Councils and Employee Representation

We respect the rights of employees to form and join works councils and other forms of employee representation in accordance with EU Directive 2009/38/EC and national laws of EU member states.

Country-Specific Declarations

While this policy provides a general framework applicable across the EU, it's important to note that specific employment laws can vary significantly between EU member states. To ensure full compliance with local regulations, we make the following provisions:

Local Law Compliance: In addition to EU-wide regulations, we comply with all national laws and regulations of the specific EU member state where the employment takes place.Country-Specific Addenda: For each EU country where we operate, we maintain country-specific addenda to this policy. These addenda outline any additional requirements, protections, or procedures mandated by national law that go beyond or differ from EU-wide standards.Language Requirements: In countries where local law requires that employment policies be provided in the local language, we will make available a properly translated version of this policy and its country-specific addendum.Notification of Applicable Laws: During the recruitment process, candidates will be informed of the specific national laws that apply to their potential employment, in addition to EU-wide regulations.Regular Updates: We commit to regularly reviewing and updating our country-specific addenda to reflect any changes in national employment laws.Precedence of National Law: Where national law provides greater protection or additional rights to employees beyond what is outlined in this general EU policy, the national law will take precedence.Specific Declarations: Where required by national law, we will make specific declarations regarding matters such as:Pay transparency and gender pay gap reportingWorking time arrangementsCollective bargaining agreementsData protection and privacy measuresWhistleblower protection mechanismsAny quota systems for underrepresented groups in employmentAccess to Information: Employees and candidates can request information about the country-specific policies applicable to their employment or potential employment by contacting assistance@kellerexecutivesearch.com.Genetic Information

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Local Laws

Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate within the EU.

Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location within the EU.,

Details

Location

Madrid, Spain

Salary

€60,000 – €100,000/year

**What You'll Be Doing**

Driving Commercial Performance & Financial Results

Lead the annual budgeting cycle and deliver consistent performance reporting to senior leadership
Take complete ownership of the P&L across all sites, with a focus on revenue growth, cost control, and hitting profitability targets
Proactively identify and implement sustainable operational cost efficiencies

Keeping the Engine Running Smoothly

Oversee and continuously evolve processes across HR, logistics, and day-to-day restaurant operations
Ensure full and ongoing compliance with food safety standards, quality controls, labour law, and all relevant regulations
Uphold and embed consistent operational standards across every restaurant location

Shaping the Brand & Pushing Boundaries

Drive innovation in product development and customer experience, grounded in consumer insight and brand values
Play a central role in refining and strengthening the restaurant concept ahead of future expansion
Champion and protect the brand's identity and values across all sites

Building & Inspiring Your Team

Manage core HR functions across restaurant teams, including recruitment, absence management, and employee relations
Foster and sustain a high-performance culture built on engagement and accountability
Inspire, mentor, and develop a senior leadership team spanning operations, logistics, HR, finance, and product

Winning Customers & Strengthening the Brand's Presence

Partner on marketing campaigns designed to grow footfall, strengthen brand visibility, and build customer loyalty
Design and maintain a consistent, on-brand customer experience across all in-store and digital touchpoints

Laying the Foundations for What Comes Next

Execute strategic projects on schedule and within agreed budgets, in line with overall business plans
Collaborate closely with senior leadership to prepare the business for future growth and the development of a potential franchise model
Fluency in both Spanish and English, written and spoken — non-negotiable
Demonstrated track record of P&L management with full financial accountability
Strong HR knowledge, sufficient to manage teams and handle employee matters independently
Resident in Madrid or fully committed to an on-site, field-based role in Madrid — no remote or hybrid arrangements; no relocation support available
Solid experience in brand stewardship, operational standards, and commercial growth
Proven background as a General Manager, Head of Operations, or Operations Director within a multi-site QSR, fast casual, or restaurant group setting

Preferred Requirements

Familiarity with Asian cuisine concepts or international restaurant brands
An entrepreneurial track record — having founded, built, or meaningfully transformed a hospitality business
Exposure to franchise models or businesses in a pre-expansion or concept development phase
A history of scaling multi-site restaurant or hospitality operations

Base Salary: €60,000 – €100,000 per annum, based on experience

Annual Leave: As per Spanish statutory entitlements

Descripción General

Tus Responsabilidades

Impulsar los Resultados Comerciales y Financieros

Liderar el proceso de presupuestación anual y elaborar informes de rendimiento periódicos para la dirección
Asumir la plena responsabilidad sobre la cuenta de resultados (P&L) en todos los establecimientos, con foco en ingresos, control de costes y rentabilidad
Detectar e implementar activamente optimizaciones de costes operativos de forma responsable y sostenible

Mantener la Maquinaria en Marcha

Supervisar y mejorar continuamente los procesos de RRHH, logística y operaciones diarias en los restaurantes
Garantizar el cumplimiento permanente de la normativa de seguridad alimentaria, calidad, legislación laboral y regulación aplicable
Implantar y mantener estándares operativos consistentes en todos los establecimientos

Dar Forma a la Marca y Explorar Nuevas Posibilidades

Ser el/la guardián/a de la identidad y los valores de marca, asegurando su coherencia en todos los puntos de venta
Participar activamente en el refinamiento y consolidación del concepto de restaurante antes de la expansión planificada
Impulsar la innovación en producto y experiencia de cliente, apoyándose en tendencias de consumo y en los valores de la marca

Construir e Inspirar al Equipo

Gestionar las funciones básicas de RRHH en los equipos de restaurante: selección, control de absentismo y relaciones laborales
Construir y mantener una cultura de alto rendimiento basada en el compromiso y la responsabilidad
Inspirar, formar y desarrollar a un equipo directivo senior con funciones en operaciones, logística, RRHH, finanzas y producto

Conquistar al Cliente y Reforzar la Presencia de Marca

Colaborar en iniciativas de marketing orientadas a aumentar la afluencia, la notoriedad de marca y la fidelización de clientes
Diseñar y mantener una experiencia de cliente coherente con la marca en todos los puntos de contacto, tanto en sala como online

Sentar las Bases de lo que Está por Venir

Ejecutar proyectos estratégicos dentro de los plazos y presupuestos acordados, alineados con los planes de negocio establecidos
Trabajar estrechamente con la dirección para preparar el negocio para su crecimiento futuro y el posible desarrollo de un modelo de franquicia

Requisitos Imprescindibles

Experiencia contrastada como Director/a General, Responsable de Operaciones o Director/a de Operaciones en un grupo de restauración multisede, QSR o casual dining
Capacidad demostrada para gestionar y mejorar una cuenta de resultados (P&L) con plena responsabilidad financiera
Sólida experiencia en liderazgo de equipos — historial probado en gestión, desarrollo y retención de talento directivo
Conocimientos prácticos de RRHH suficientes para gestionar equipos de forma autónoma
Experiencia en gestión de marca, estándares operativos e impulso del crecimiento comercial
Español e inglés fluidos (oral y escrito — imprescindible)
Residencia en Madrid o plena disponibilidad para incorporarse de forma presencial en Madrid (sin opción de teletrabajo ni ayuda para reubicación)

Perfil Buscado

Requisitos Imprescindibles

Dominio fluido del español y del inglés, en expresión oral y escrita — imprescindible
Historial demostrado de gestión de P&L con plena responsabilidad financiera
Conocimientos sólidos de RRHH que permitan gestionar equipos y resolver asuntos laborales de forma autónoma
Residencia en Madrid o plena disponibilidad para incorporarse de forma presencial en Madrid — sin opción de teletrabajo ni ayuda para reubicación
Experiencia contrastada en gestión de marca, estándares operativos e impulso del crecimiento comercial
Trayectoria acreditada como Director/a General, Responsable de Operaciones o Director/a de Operaciones en un grupo de restauración multisede, QSR o casual dining

Requisitos Valorables

Familiaridad con conceptos de cocina asiática o marcas de restauración internacional
Perfil emprendedor — con experiencia fundando, desarrollando o transformando significativamente un concepto de hostelería
Exposición a modelos de franquicia o negocios en fase de desarrollo de concepto o previa a la expansión
Historial de escalado y crecimiento de negocios de restauración multisede

Salario Base: 60.000 € – 100.000 € brutos anuales, en función de la experiencia

Vacaciones: Conforme a la normativa laboral española vigente

Equal Employment Opportunity and Non-Discrimination Policy

Commitment to Diversity

Reasonable Accommodations

Compensation Information

Compliance with Laws

Workplace Harassment

Data Protection and Privacy

Pay Equity

Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable EU and national laws.

Working Time and Leave

Health and Safety

We are committed to providing a safe and healthy work environment in accordance with EU Framework Directive 89/391/EEC on Safety and Health at Work and relevant national laws of EU member states.

Works Councils and Employee Representation

We respect the rights of employees to form and join works councils and other forms of employee representation in accordance with EU Directive 2009/38/EC and national laws of EU member states.

Country-Specific Declarations

Local Laws

Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate within the EU.