PR Communications Manager

Role Overview

・Formulate PR/Communications plan to increase awareness of Arc'teryx brand and expand its audience.

・Build relationship with media and manage KOLs/influencers to obtain effective media exposure.

・Lead communication with PR agencies and deliver effective press releases.

・Formulate media plans for NSO (New Store Opening) and large-scale events

・Support the development of advertising strategies.

Key Responsibilities

• Formulate PR/Communication Plan based on Marketing calendar
• Communicate with PR agencies and manage production/publication of all press releases
• Liaise with Retail and eCom teams to develop and execute PR measures which lead to key concept sell-outs
• Plan and execute media events
• Budget management related to events.
• Communicate closely with HQ marketing communication team, transmit information to your local team properly

Qualifications

• 6+ years of PR/Communication experience
• Language: Japanese (fluent), English (business level)

Type of person we are looking for

• Great communication skill (both internally and externally)
• Great writing skill
• Creativity (interest in new technique/approach)
• Capabilities of planning and implementation
• Logical thinking
• Project management skill (vendor/budget control)
• Presentation skill
• Analytics skill
• Key stake holder management skill
• "Get Things Done" mind set