This role is for one of the Weekday's clients

**Salary range: Rs 3000000 - Rs 4500000 (ie INR 30 - 45 LPA)

**Min Experience: 1 years

Location: Mumbai

JobType: full-time

We are looking for a data-driven and execution-focused Growth Marketing Lead to drive scalable user acquisition and revenue growth across digital channels. This role is ideal for someone who thrives in a fast-paced environment, enjoys experimenting with performance campaigns, and has a strong grasp of paid marketing ecosystems.

As a Growth Marketing Lead, you will own end-to-end performance marketing initiatives with a strong focus on inorganic growth strategies. You will play a key role in planning, executing, and optimizing campaigns across platforms like Google Ads and Meta Ads (Facebook & Instagram), ensuring maximum ROI and sustainable growth.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads to drive user acquisition, engagement, and conversions.
Develop and implement inorganic marketing strategies to scale growth through paid channels.
Continuously monitor campaign performance, analyze data, and identify opportunities to improve key metrics such as CAC, ROAS, CTR, and conversion rates.
Conduct A/B testing across creatives, copies, audiences, and landing pages to enhance campaign effectiveness.
Manage budgets efficiently and allocate spend across channels based on performance insights.
Collaborate with design, content, and product teams to create high-performing ad creatives and landing pages.
Stay updated with the latest trends, tools, and algorithm changes in performance marketing ecosystems.
Generate actionable insights through data analysis and present performance reports to stakeholders.
Identify and experiment with new paid acquisition channels and growth opportunities.

Requirements

1–4 years of hands-on experience in performance marketing or growth marketing roles.
Strong expertise in managing and optimizing campaigns on Google Ads and Meta Ads platforms.
Proven track record of executing successful inorganic marketing campaigns with measurable outcomes.
Solid understanding of digital marketing metrics such as CPC, CPA, ROAS, LTV, and funnel optimization.
Experience with analytics tools such as Google Analytics or similar platforms.
Strong analytical mindset with the ability to interpret data and make data-driven decisions.
Ability to manage multiple campaigns simultaneously while maintaining attention to detail.
Excellent communication and collaboration skills.

Preferred Qualifications

Experience working in startups or high-growth environments.
Familiarity with marketing automation tools and attribution platforms.
Basic understanding of SEO and organic growth strategies (a plus but not mandatory).