Head of GTM Systems
Vercel seeks a Head of GTM Systems to own the strategy, administration, and scaling of the GTM tech stack, requiring 8+ years of experience and Salesforce expertise.
About Vercel:
Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized web.
At Vercel, our mission is to enable the world to ship the best products and that goes hand in hand with creating an environment where you can do the best work of your life.
About the role:
Vercel is seeking a results-oriented, deeply technical Head of GTM Systems to own the strategy, administration, and scaling of our GTM tech stack.
This is a high-impact, high-autonomy role on a fast-paced team that values execution and growth.
What you will do:
- Build and drive a scalable GTM systems roadmap that aligns with business goals— integrating seamlessly with existing platforms (Salesforce Sales & Service Cloud core)
- Design and implement system solutions and workflows that align with business goals, focusing on automation, data integrity, and scalability— leveraging a team of internal and external Admins and Architects
- Effectively partner with stakeholders across Sales, Marketing, Customer Success/Support and Operations to define business requirements, design system enhancements, and implement impactful solutions
- Evaluate, implement, and maintain GTM technology solutions, focusing on seller productivity, operational efficiency, and scalability while maintaining robust security controls and permissions
- Establish and enforce best practices for system design, Salesforce governance, documentation, and data integrity, ensuring accurate and consistent data across platforms
- Build, mentor, and manage a team of GTM Admins/Architects (including contractors), fostering a culture of innovation and collaboration, and driving professional development
- Oversee complex projects, continuously assess emerging technologies, and implement solutions to enhance GTM workflows, analytics, reporting, and tool adoption
About you:
- 8+ years of experience building and owning GTM operations and systems.
- Expert proficiency in Salesforce architecture and hands-on GTM engineering skills, with experience managing complex systems and implementations
- Deep knowledge of tooling, activities, and administrative best practices across the full revenue lifecycle—including Salesforce, CPQ solutions, and adjacent tools like Outreach, ZoomInfo, Tray, and Gong.
- Highly collaborative, with the ability to build strong partnerships with and influence GTM, Finance, and Product teams
- Excellent ability to hire, develop talent, and lead high-performing teams
- Highly collaborative, with a proven ability to influence stakeholders, attention to detail, and an exceptional sense of ownership
- Comfortable with ambiguity—able to spot opportunities, prioritize effectively, and deliver scalable solutions while balancing short-term needs with long-term scalability
Benefits:
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $210,000 - $270,000.